Depends on the lightbulb.
But we'll always give it a good twist at the end. 

Looking for a gritty lightbulb drama?
A half hour candlestick comedy?
A flame torched thriller?
Or something else

We are a creative collective, based in Berlin and Cologne,
who specializes in crafting pretty good ideas
​and cross-genre stories for film and television.

Why not great ideas?  
Good question, simple answer –  we want you onboard for that. 
To turn good ideas into great films and series,
we want to work with kick ass producers, directors, film folks
and TV trailblazers who share our passion for exciting storytelling.

Are you guys certified story electricians?
Fuck yes. We are all graduates from the 
Serial Storytelling and Digital Narratives MA programs at ifs film school in Cologne.
While we come from different countries, backgrounds and genres we are all powered
by a burning desire of bringing pretty good ideas to screens of all shapes and sizes. 
Together we have collaborated on several projects, and we work well in teams of either two or all seven of us.

IMPRESSUM

Our Pretty Good Team

picture taken by ifs

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Matija Dragojevic
Pretty Good Writer

Resident of 2019 CANNESERIES Institute’s writing program, Matija Dragojevic is a Berlin based scriptwriter from Belgrade. With a BA in psychology, Matija spent several years writing/directing TV commercials before venturing into the realms of films and series. He’s currently working on a number of projects and received development funding to co-write a comedy feature “The Wedding”. Since 2015, he works as a reader for Sundance Institute’s Lab programs and Head of Matchbox Coproduction Lounge at the Oldenburg International Film Festival. 

matija@prettygoodideas.studio

picture taken by ifs

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July Rodriguez​
Pretty Good Writer & Graphic Designer

July Rodriguez is an audiovisual developer and a graphic designer with a strong research-creation approach she uses to build consistent characters and story worlds. Her knowledge on branding, interactive narratives, and new production formats in Latin America led to the pilot of an interactive web serial, to the opportunity to live in India, and to working with various clients. Nourishing her research and writing skills in the MA Serial Storytelling, she has co-created several serialized projects she is currently working on.

july@prettygoodideas.studio

Design Portfolio

Photo by ifs

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Michel Kiwic​
Pretty Good Writer

Michel Kiwic started his career in front of the TV watching Disney Channel. Later he became a primary school teacher, whereupon he met a girl who was into movies. Michel made a BA in documentary film instead of illustration and then worked at the national TV station in Switzerland. He made machines out of trash, learned how to drive trucks and now obtained a MA in Serial Storytelling. He recently started his own company called TOMORROW, has a motion capture studio in Zürich and can now produce what he truly loves: rated R animation.

michel@prettygoodideas.studio

Photo by ifs

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Roma Raju​
Pretty Good Writer

I’m a mediocre software engineer turned amateur photographer turned pretty good movie assistant director turned foolish creative producer of big failed ideas turned serial storytelling student from India. All I can tell you is that I happen to have an extraordinary collection of bottled stories in the basement for every occasion. I enjoy building elaborate story worlds with an endless scope for conflict. I write, not to escape to an imaginary world, but to understand this one.

roma@prettygoodideas.studio

Photo by ifs

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Michael Griessler​
Pretty Good Writer

Born in 1990, Michael grew up in a small town in Lower Austria. He finished a BA degree in Media Management and worked for newspapers and advertising agencies as a Content Manager, Copywriter and Editor. Having written short – and longer stories – from a very young age, Michael made his first experiences with screenwriting during a semester abroad in Dublin. After finishing his MA in Serial Storytelling at the ifs köln and receiving the Nürnberger Autorenstipendium in 2019, Michael is currently working on a feature script and developing several series concepts.

michael@prettygoodideas.studio

Photo by ifs

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Ljubica Lukovic
Pretty Good Writer

Ljubica Luković was born in Serbia, a beautiful third world country in the middle of Europe, where she got a dramaturgy degree. Even though her parents warned her there’s no money in art, she has successfully supported herself since graduation by working for film festivals, doing script coverage, and writing comedy sketches and sitcoms for Serbian TV. While she awaits the filming of her first feature (“How I learned to fly”, a dramedy for children, Sense production), she's developing a black comedy series “Otto is Dead” with H&V entertainment.

ljubica@prettygoodideas.studio

Lucas Donnard
Pretty Good Writer & Director

Lucas is a Brazilian born filmmaker and artist, focused on designing inspiring narratives and sensory-enticing experiences for our Digital Age. His versatile work, ranging from motion pictures to cross media projects, installation art and music videos, has been showcased in venues such as the Cannes Film Festival and multiple galleries.

lucas@prettygoodideas.studio